SIA Scotch Gets Investment

SIA Scotch Whisky has received an undisclosed investment backing of Grandroots LLC, a new spirits investment firm, started last year by Classic Cask Single Malt Whisky and South Bay Rum founder, and president of the Scotch Malt Whisky Society of America, Alan Shayne, and William Wolf Whiskey founder and former Hpnotiq co-founder Jim Landis.

SIA CEO Carin Luna-Ostaseski said the new capital funding will allow the import and blended whisky brand, started via a kickstarter.com campaign two years ago, to expand production, marketing activity, and distribution.

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