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Luxco announced the revamping of David Nicholson 1843 Kentucky Straight Bourbon Whiskey and the concurrent launch of David Nicholson Reserve Kentucky Straight Bourbon Whiskey. The brand, dating back to 1843 and part of Luxco’s portfolio of whiskeys since 2000, will continue to provide 100 proof bourbon, but now in an updated sleek, upscale package for both of the variants.
“The 100-proof bourbon category continues to explode with an impressive 24 percent growth rate*,” says Fletcher Buchman, brand manager at Luxco. “We continue to add products to our portfolio that fulfill the demand for craft bourbons with fuller flavor and connect current and future consumers that celebrate authentic bourbons.”
“David Nicholson 1843 is still made according to the original recipe and offers a smooth, wheated Kentucky Straight Bourbon Whiskey with hints of vanilla and oak. For David Nicholson Reserve, with the rye mash bill, we achieved a more complex, toasted rich flavor and a spicier bourbon,” says Buchman.
Suggested retail price per bottle of David Nicholson Reserve is $34.99-$39.99. The suggested retail price per bottle for the David Nicholson 1843 is $29.99-$34.99.
