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The Ezra Brook brand, heretofore known for its bourbon, has a new addition to its product lineup: Ezra Brooks Straight Rye. The brand, which dates back to 1957 and has been a part of Luxco’s portfolio of whiskeys since 1993.
Ezra Brooks Straight Rye is bottled at an honest 90 proof, and will become available nationally starting this month in 750ml and 50ml bottles.
“In the past 12 months, we have seen rapid growth in the rye category, up 27 percent*, which indicates consumers are interested in more rye whiskey products,” says Fletcher Buchman, brand manager at Luxco. “Ezra Brooks’ recent packaging refresh has elevated the brand to the same high-quality of the bourbon found inside the bottle.”
Ezra Brooks’ updated look includes a new corked bottle with a premium matte-finish closure capsule. In addition, a higher end label offers the bottle a craftier look and feel.
The brand family – all offered in 750ml bottles and ranging in suggested retail prices of $11.99 to $26.99 – includes:
- Ezra Brooks Kentucky Straight Bourbon Whiskey, bottled at 90 proof and offering a mellow flavor with hints of spice and chocolate and a smooth finish.
- Old Ezra Seven Year Kentucky Straight Bourbon Whiskey, bottled at 101 proof and aged a full seven years for a buttery long finish and deep, rich taste.
- Ezra Brooks Bourbon Cream, bottled at 25 proof and offering a rich caramel and toffee flavor with a smooth, creamy finish.
- Ezra Brooks Blended Whiskey, bottled at 80 proof and offering a genuine Kentucky sour mash recipe with a light, warm finish.
Lux Row Distillers, a new distillery experience currently being built in Bardstown, Kentucky, will be the future home of Ezra Brooks, along with other Luxco bourbon brands.
