This St. Patrick’s Day, more Americans will be toasting with a dram of high-end Irish Whiskey, according to the Distilled Spirits Council.
With the booming consumer interest in brown spirits, Irish Whiskey has seen substantial growth over the last decade. In 2016, Irish Whiskey volumes were up 18.7 percent to 3.8 million cases and revenues were up an impressive 19.8 percent to $795 million.
The Council reports that much of this growth is fueled by the rise of high-end and super premium Irish Whiskeys, which grew an astounding 736 percent and 3456 percent, respectively, since 2002.
“Increased growth of premium Irish Whiskey reflects the upward trend of adult consumers’ interest in luxury spirits products,” said Distilled Spirits Council Senior Vice President Frank Coleman.
“Irish Whiskey’s smooth flavor profile makes it particularly appealing to adult consumers who are new to the whiskey category,” Coleman added.