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Flaviar, the popular members club for fine spirits enthusiasts, has announced the acquisition of a major American online spirits retailer, Caskers, for an undisclosed sum.
The two brands will continue to operate in the market independently and will be able to deliver increased efficiencies to the end consumer. The partnership, aimed to further improve the consumer experience, will allow Flaviar to double the size of its audience of spirits enthusiasts providing access to even more high quality spirits from around the world for U.S. based customers. The acquisition will also strengthen the company’s position as a market leader. While both Flaviar and Caskers will continue to trade under their respective names, the co-branding will align with Flaviar to highlight and emphasize complementary and supporting services across the two businesses.
“Both businesses have grown rapidly this year, Flaviar more than 100% and Caskers more than 30%, and our aim is to continue to accelerate that growth even further as we establish a leading role in online spirits,” said Jugoslav Petkovic, co-founder and CEO of Flaviar. “Synergies in technology and fulfillment will benefit both our customers, as well as our partners.”
“Caskers’ customers stand to benefit a great deal from this new relationship with Flaviar,” said Steve Abt, co-founder and CEO of Caskers. “The online spirits market is growing and I’m confident that with Flaviar’s help Caskers will be able to better respond to customers’ needs and accelerate growth.”
The timing of the announcement also coincides with the additional growth news as Flaviar recently launched its first private label whisky: Son of a Peat, which was met with acclaim from Flaviar members with a sold out first batch. The private label offerings continue to showcase the company’s commitment to expanding in the marketplace and increasing its exclusive offerings for Flaviar members.
