Opinion

Bad Whiskey Writing, Piled Higher And Deeper

By Richard Thomas Excoriable whiskey writing piles up fairly quickly in The Whiskey Reviewer’s files, and for our sixth installment of this series on subpar coverage the first example is also a very recent one: the Wall Street Journal’s article from last Tuesday about the barrel shortage. The story itself wasn’t bad on a factual level, however. The problem that it’s ...

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Four Steps For Selling Whiskey

Or “How To Tout A Whiskey Brand” By Richard Thomas These days it seems everyone is sitting in behind their computer monitor and daydreaming about getting out of the rat race and starting a second career as a whiskey-maker. Yet anyone entering the micro-distillery game now faces competition both stiff and ample. The same factors make repositioning an existing brand ...

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Five Reasons To Drink More Whiskey

By Richard Thomas One of the problems with being a real whisk(e)y enthusiast is justifying pulling the stopper out of the bottle. People have a pint of beer or a glass of wine with lunch all the time, but if you order a whiskey they look at you like you are a raging alcoholic. Whether it is disapproving stares or ...

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Underrated: Wild Turkey 101?

Wild Turkey 101 bourbon

Is Wild Turkey The Most Underrated Bourbon Around? By Richard Thomas A couple of years ago, one of the popular memes in American whiskey writing was to declare that “most craft whiskeys suck,” and the strangest undercurrent of that meme was to name Jim Beam White as a very underrated bourbon and use it as a yardstick. Comparative values aside, ...

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