Opinion

Three Steps To A Whiskey Shortage

By Richard Thomas Whiskey shortages continue to figure prominently in internet forums and the news pages, as does the myth that hundreds of millions of new drinkers in China and India have suddenly cropped up and are to blame for guzzling the world’s semi-fixed supply of whiskey. The Whiskey Reviewer has already debunked the conventional wisdom that whiskey as a ...

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Yay or Nay: Flavored Whiskey

By Richard Thomas Flavored whiskey has greatly expanded its presence on store and especially bar shelves in recent years, a trend that closely mirrors the explosion of flavored vodkas that characterized the vodka boom of twenty years ago. Yet the expansion in flavored whiskey has two characteristics distinguishing it from the flavored vodkas that sprang up during that spirit’s heyday ...

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Did Maker’s Mark Pull A New Coke?

By Richard Thomas When Maker’s Mark backed off of plans to ameliorate their difficulties in meeting popular demand for their bourbon by watering down the proof of their whiskey, conspiracy wags immediately began crying foul, and more than a few more respectable pundits began likening it to the New Coke fiasco of the 1980s. Although superficially similar, labeling Maker’s Mark ...

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Bad Whiskey Writing Part II

Or “Don’t Send A Teetotaller To Do A Hard Drinker’s Job” By Richard Thomas Imagine a harried newspaper editor walking into the cubical of a very junior staff writer and saying “Jimmy, what do you know about football?” The green reporter replies he played a little touch football in college and watches the Superbowl every year at some party or ...

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Hot Toddies With Other Whiskeys

By Richard Thomas The Hot Toddy is one of the oldest and most traditional medicinal whiskey cocktails, the classic remedy for chasing away winter’s cold chills. The lemons give you vitamin C for health, the honey soothes, and the whiskey numbs. The traditional Hot Toddy is a Scotch drink, although some variations exist. A spin on the Hot Toddy from ...

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