Observers Were Shocked When Diageo Closed Masters Of Whisky. They Shouldn’t Have Been. By Kurt Maitland and Richard Thomas In the world of spirits, none is bigger than Diageo. This London-based beverage company owns Smirnoff, Johnnie Walker, Guinness, and Bailey’s, thus leading the markets for vodka, blended Scotch whisky, stout and liqueurs. On top of that, the company owns some ...
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Time To Give Jack And Jim Another Look
Premium Whiskeys From Jim Beam And Jack Daniel’s Have Become A Big Deal This Year By Richard Thomas To say that American whiskey enthusiasts need to give Jack Daniel’s and Jim Beam another look might seem a peculiar statement at first glance. These two whiskeys are ranked as the third and eighth best-selling liquors in the U.S. Not just among ...
Read More »Is The Tide Turning Back On Flavored Whiskey?
The Surge Of Flavored Whiskey Shows Signs Of Slowing Down. Is The Fireball Fad Over? By Richard Thomas Although many whiskey fans dearly wish to ignore it, a big part of the whiskey boom in America has been the tsunami of popularity behind flavored whiskey. Led by Fireball, a cinnamon-flavored whiskey, the category grew by 28% in 2015. That is ...
Read More »Bad Whiskey Writing IX
By Richard Thomas Every time I pen a new chapter on whiskey writing on the web that should be professional, but sadly misses that mark, I hope it will be longer than four or five months before I have enough material to justify returning to the subject. Alas, I was again disappointed. Chapter 8 was in February, and just barely ...
Read More »How To Annoy Scotch Snobs
By Richard Thomas If you are a whisk(e)y enthusiast of any stripe, and have been for any substantial length of time, you’ve already encountered at least one Scotch snob. Perhaps it was virtually, in a whisky forum, or perhaps it was in the flesh at a bar or a convention. However it happened, you already know, dear reader, exactly what ...
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