By Richard Thomas As whiskey’s popularity in America has driven enormous growth in the industry’s new secondary role as tourist destinations, it has also drawn in far more casual visitors than diehard enthusiasts. This is only logical, because while it the average tourist might only visit a single whiskey distillery in her whole life, said tourists vastly outnumber the whiskey ...
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Woodford Reserve Opens New Welcome Center In Time For Summer
Woodford Reserve Distillery, which last year welcomed a record 150,000 tourists from around the world, today opened its new Welcome Center. The building, a modern take on a traditional Bluegrass farmhouse set amid the rolling hills of Central Kentucky, is now where visitors start their tour. Woodford Reserve, which opened in 1996, was among the earliest distilleries that welcomed tourists ...
Read More »Buffalo Trace Root Beer Renamed For Beloved Guide
The root beer sold at Buffalo Trace Distillery is getting a new name. The Distillery is re-branding its Dr. McGillicuddy’s Root Beer in honor of its famed tour guide Freddie Johnson. Freddie’s Old Fashioned Root Beer will be the exact same root beer it has always been and the price will remain unchanged. What is new is the name and ...
Read More »Touring Old Forester
By Richard Thomas Louisville has long contested Bardstown’s claim as “The Bourbon Capital of the World,” but it hasn’t always had much of a case to press in that department. There was a stretch of a few years back in the 1990s where just one big distiller was operating in the Louisville suburb of Shively, and neither of those distilleries ...
Read More »Michter’s Brings Whiskey Row Full Circle With Distillery Opening
By Elizabeth Emmons, Kurt Maitland and Richard Thomas The first day of February saw Michter’s open their second distillery in Louisville, this one a tourist destination and working micro-distillery located on the west end of the city’s famed Whiskey Row. The company has entered well-trod territory, with Evan Williams, Jim Beam and Old Forester preceding them in that particular niche, ...
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