Heaven Hill To Revamp Name And Logo For 80th Anniversary
(Credit: Heaven Hill)
On the eve of its 80th year, the country’s largest family owned and operated distilled spirits company unveils a new corporate name, Heaven Hill Brands, and a new logo that capture the company’s evolution from a leader in American Whiskey production – a position it continues to hold today – to the nation’s sixth-largest distilled spirits supplier
“Although some people may still think of us primarily as a Bourbon distiller, in reality, we are tremendously diverse, with brands in virtually every distilled spirits category,” said Heaven Hill Brands President Max L. Shapira. “Our new name and logo illustrate that broader identity and will properly position us for the next 80 years.
Over the last three decades Heaven Hill has built on its foundation of American Whiskeys to become a broadly diversified supplier of whiskeys, liqueurs, vodkas, rums and other spirits. Heaven Hill’s portfolio includes the world’s second-largest selling Bourbon, Evan Williams Bourbon, and category leaders Christian Brothers Brandy, Burnett’s Vodka and Admiral Nelson’s Rum. The portfolio also includes a growing line of leading imported brands from around the world, such as Hpnotiq and Domaine de Canton liqueurs. Likewise, the company has a stable of innovative brands including PAMA Liqueur, Blackheart Spiced Rum and Evan Williams Flavors.
Brands are identified and developed to take advantage of the many, varied consumer tastes and are sold domestically and worldwide in more than 40 countries through innovative and aggressive marketing and sales initiatives.
While the new name reflects the company’s more diversified direction, it retains ‘Heaven Hill’ at its core, in reference to the company’s original American Whiskey distillery and longstanding history. The company is headquartered in Bardstown, Ky., on land once owned by William Heavenhill in the 18th century. The new logo features an elegant, timeless silhouette of a bottle and rocks glass rendered in the company’s signature blue palette.
The new name and logo announcement kick off what will be a year-long celebration of the company’s 80th anniversary. Founded in 1935 by the five Shapira brothers to produce and market Bourbon and premium American Whiskeys, the company expects to soon fill its seven millionth whiskey barrel and is run today by the second and third generations of the Shapira family. Together, they’re proudly leading the country’s largest family owned and operated distilled spirits company into a new era
