Buffalo Trace Achieves One Millionth Visitor

Buffalo Trace Distillery welcomed its one millionth cumulative visitor Wednesday. The Distillery has been keeping track of visitation since it first opened for tours in 1999, and recently began actively counting down the visitors in anticipation of reaching the one millionth milestone.

Some careful calculations led the team to narrow down which week they would likely host the one millionth visitor, and with some planning, the team was able to organize a festive day for everyone.

Around 11 a.m. the unsuspecting visitor, coming from Lexington, was greeted by Buffalo Trace team members who gathered in the Visitor Center to welcome the lucky person with cheers, a balloon drop and a special prize pack. The exciting moment was captured live on video on Facebook.

The celebration continued throughout the day with cupcakes and surprises for visitors, commemorative T-shirts for employees, and more.

Visitation at Buffalo Trace has grown leaps and bounds ever since first opening for tours 17 years ago. Regularly welcoming visitors from all 50 states as well as more than 25 other countries, the Distillery has more than doubled its annual visitation over the last five years. In the last year alone, visitation at Buffalo Trace Distillery increased by more than 23 percent.

With this milestone reached, and with prospects for visitation not slowing anytime soon, Buffalo Trace will count onward to its two millionth visitor.