Redbreast PX Dream Cask Sold Out. Pretty Much Immediately.
Irish Distillers, makers of some of the world’s most well-known and successful Irish whiskeys, has announced that the limited-edition Redbreast Dream CaskPedro Ximénez Edition, released to mark World Whisky Day 2019, has sold out in 14 minutes. Launched exclusively through the Redbreast Birdhouse at 3.00pm on 27th May, all 924 bottles of Redbreast Dream Cask Pedro Ximénez Edition were sold by 3:14pm – at a rate of over 65 bottles per minute.
Billy Leighton, Master Blender at Irish Distillers, commented: “In addition to selling out in record time, Redbreast Dream CaskPedro Ximénez Edition has been bought by people from many parts of the globe. From Ireland to Taiwan and many places in between, we’re delighted that so many Birdhouse members will soon be able to share and enjoy this exceptional creation.”
The Birdhouse is the Redbreast online members’ club and gives Irish whiskey fans exclusive access to limited edition releases, information on the Redbreast family, interviews from the Midleton Masters and bespoke Redbreast gifts. Redbreast Dream Cask Pedro Ximénez Editionis the second in a series of limited-edition Redbreast Irish whiskeys planned for the coming years, which will be sold exclusively through The Birdhouse.