Jameson Launches Two-Week Distillery Experience Event In NYC
This summer, wanderlust travelers can head to Ireland without ever leaving the U.S. Starting August 26, Jameson Irish Whiskey is giving consumers the chance to experience their award-winning Dublin Bow St. Distillery for the first time in the U.S., taking over New York City’s iconic Hudson Yards for two-weeks.
Transporting people (21+) to the very place Jameson was first distilled in 1780, the interactive three-part experience explores the Irish whiskey’s legendary story, triple-distillation process and signature smooth taste.
In addition to the educational experience, guests will enjoy branded activities, including cocktail classes with New York bartenders, a putting green, a custom LED photo moment and so much more, all while listening to live music from some of NYC’s renowned buskers – a nod to the famous Irish tradition.
One of the immersive experiences offered will be Jameson Black Barrel, which will capture visitors’ attention and senses, allow folks to feel the heat of the char, smell its vanilla notes and taste its unique flavor profile within a larger-than-life barrel. Aged in twice-charred casts, this one-of-a-kind activation will include tales from those who help craft it, including Gerard Buckley – a fifth generation Middleton Cooper (individual specially trained in barrel building).
New York City can attend Jameson Distillery on Tour through September 7 at Hudson Yards for free – open daily from 12 p.m. to 5 p.m. (until 8 p.m. Fri/Sat). To learn more about Jameson Distillery on Tour and reserve a spot, click here to sign up.
