Ballantine’s And Its First Partnership With Dota 2

The iconic Scotch whisky maker Ballantine’s has decided to join the celebration of Dota 2’s tenth anniversary. It will be the first strong drink partner in the game’s history. Dota 2, launched in 2013, is still one of the most popular multiplayer games in the world. Its battle arenas host millions of players every day.

The partnership is Ballantine’s latest foray into gaming and cybersports marketing. The whisky maker has made its debut in the same field before: a collaboration with Borderlands: The Game and BLAST.tv for the 10th anniversary of CS: GO Majors in Paris. Most recently, Ballantine partnered with Tundra Esports as the official spirits partner for the team’s title defense at The Dota 2 International 2023.

Both companies have decided to release a short film to commemorate the partnership. Some of the game’s iconic characters will appear in it. The film follows the characters on an epic quest to retrieve lost runes needed to obtain Ballantine’s dragee.

Interestingly, the manufacturer will release the product exclusively in China. It will be two bottles of Ballantine’s Finest x Dota 2 limited edition, featuring iconic characters from the game’s universe, including Juggernaut, Lina, Monkey King, Marci, and Brewmaster.

Mathieu Deslandes, Global Chief Marketing Officer of Ballantine’s by Chivas, commented on the partnership. He noted that collaborating with unexpected characters is already a good tradition for the brand. It is incredibly gratifying to work with partners who stay true to the original vision.  He emphasized that Dota 2 is significant in the Chinese gaming community. Cybersports is the future and the present of the entertainment world, and Ballantine’s offers fans the opportunity to unite not only virtually but also in the real world to celebrate such a significant event.

This kind of partnership is often found in iGaming—and for good reason. This sphere is actively developing, offering users more and more new games. One of the most recent releases is Plinko, known for its exciting gameplay and fast-paced rounds. You can master the rules of the game on the site. This website also features a selection of casinos offering Plinko for real money.

Sometimes, partnerships between brands and game developers go even further. For example, to further strengthen its commitment to the Dota 2 universe, Ballantine teamed up with current champions and became an official partner for several of them. As part of the partnership, Ballantine will launch a series of customized behind-the-scenes content that will be personal to players.

In addition, a cocktail series has been released for some characters, offering a unique perspective on their abilities.