Penelope Bourbon Extends Brand To Include Regular Wheater

Penelope Bourbon has undertaken a regular brand extension with its introduction of Penelope Wheated Bourbon. The latest innovation expands the Penelope lineup with an approachable wheated bourbon that delivers on versatility due to its proof and price points. Penelope Wheated is bottled at 95 proof (47.5% ABV) and available nationwide in February at a suggested minimum retail price of $39.99.

As the fifth core expression in Penelope’s Core Series, Wheated Bourbon diversifies the portfolio that includes award-winning Architect, Barrel Strength, Four Grain and Toasted. Wheated complements the existing expressions with a profile that strikes the balance between robust flavor and smooth drinkability.

“Wheated bourbons are more popular than ever, and we think we hit the mark with this one, from flavor to proof to price,” said Michael Paladini, Penelope founder and vice president of strategy for MGP. “It’ll be a welcomed addition to our core line up.”

Peneople Wheated is actually a four grain bourbon, with a mash bill of 74% corn, 16% wheat, 7% rye and 3% malted barley.

“Wheated is the perfect addition to the Core Series portfolio,” said Danny Polise, Penelope founder and master blender. “With its 95 proof point, Wheated brings full-bodied depth and complexity. A balance in blending we’ve been looking forward to releasing.”