Penelope Bourbon Enters RTD Market With Bottled Old Fashioneds

Penelope Bourbon has entered the ready-to-pour market with the launch of its first-ever bottled cocktail: the Penelope Peach Old Fashioned. This premium, handcrafted cocktail offers the perfect balance of convenience and quality, delivering a fresh take on a timeless classic – just in time for spring celebrations.

Marking its first entry into the booming ready-to-pour market, Penelope Bourbon introduces Peach Old Fashioned – a cocktail that combines the brand’s signature bourbon expertise with an effortlessly enjoyable drinking experience. This ready-to-pour cocktail blends Penelope’s award-winning straight bourbon and rye whiskey with peach bitters and farm-sourced 100% pure maple syrup, creating a balanced, sophisticated twist on the classic old fashioned.

The first in a series of nationwide releases in Penelope’s new ready-to-pour portfolio, Peach Old Fashioned is packaged in a striking 750mL white matte bottle with elegant peach-colored lettering. It is bottled at 80 proof and available for a minimum suggested retail price of $29.99.

“Peach Old Fashioned is our first leap into the ready-to-pour category and we think folks will really enjoy it,” said Michael Paladini, Penelope Bourbon founder and vice president of strategy for MGP Ingredients. “We handpicked the bourbon and rye we used, along with the premium ingredients, to craft a modern take on an iconic classic. We think this will be a go-to for anyone looking for a delicious old fashioned at a great price.”