Jack & Coke RTD Now Available In Tallboys
By Richard Thomas
Jack Daniel’s Old No. 7 and Coca Cola are more than just a classic mixer. As explored in my books Whiskey Stories and the upcoming: Jack Daniel’s: Behind the Bottle, the two brands are basically legal relatives as the founder of Coca Cola was related by marriage to the Motlow family. The Motlows ran the Jack Daniel’s distillery between the death of Daniel and it’s acquisition by Brown-Forman, and are descended from Jack Daniel’s sister.
Jack Daniel’s and Coca Cola have already been cooperating on an RTD line embodying that classic bar mixer, but have now taken it to a larger format: a 5% ABV version will now be available in 16 oz tallboy cans. These will be sold on the market as single-serve containers, rather than bundled in four or six packs, or boxed.
“Single-serve continues to grow in the in the ready-to-drink category and this size gives our retail, convenience, and on-premise partners an easy way to capture on-the-fly purchases while offering a lighter, more sessionable Jack & Coke,” said Mary Beth O’Mara, Jack Daniel’s RTD Brand Director.
