Canadian WhiskyNews

J.P Wiser’s Changes Blending Recipe

J.P. Wiser’s has changed its recipe to up the rye and wheat content. Now with 60% rye, J.P. Wiser’s Rye continues to be crafted with the highest quality rye, grown in cool northern climates, with a unique triple barrel production process that gives it a smooth, bold taste.

J.P. Wiser’s Rye is set apart from other whiskies with a unique blend of column distilled rye and corn, and column and pot distilled wheat for a smooth mouthfeel. The bold character is balanced by maturing in three types of barrels – Canadian whisky, American bourbon and Virgin oak – each for the right amount of time and then blended.

“This recipe of J.P. Wiser’s Rye strengthens our commitment to deliver superior products to serve the growing consumer interest in rye, one of the fastest growing segments in whisky,” said Troy Gorczyca, Brand Director, J.P. Wiser’s, Pernod Ricard USA. “As noted by J.P. Wiser in 1857, ‘quality is just something you can’t rush,’ and we’re pleased with the resulting product that demonstrates the same attention to detail to every bottle, matured in three distinct barrels for rich smooth flavor.”

“J.P. Wiser’s Rye is a classic, old-school Canadian blended rye: a strong whiff of spicy rye in the nose, backed up with sweet corn and the coconut notes brought by American oak, and a lovely balance of rye tang and rich, chewy corn on the palate,” describes Dave Wondrich, spirits expert and partner in BarSmarts. “While it cries out for mixing into an Old-Fashioned or New York Sour, it’s still plenty smooth and sippable.”

J.P. Wiser’s Rye is available nationwide with a suggested retail price of $19.99.

2 Comments

  1. Lable change..taste change..what is with the fruit notes (the bourban b
    arrels)…I’ve been drinking Deluxe for decades doesn’t taste the same to me..am I wrong?
    There’s an old saying “If it ain’t broke don’t fix it”!!!
    If you want to make a tanger taste for the younger generation…fine..but keep the Deluxe original!!!

  2. 100% !!!!!
    I am upset. I have been drinking deluxe white label JP for years. I have got many ppl into it. It’s not the same and I will find something different comparable to old taste. I assume it has to do with where it’s made and cost reductive but repetition of JP will be affected. I am buying up white labels where ever I can find it now.

    Jason Smith

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