Bourbon WhiskeyNews
Old Elk Introduces New Bourbon Based On Slow Cutting
Colorado’s Old Elk Whiskey has introduced a new brand extension to their line-up, one based on slowing down the process known as cutting, or adding water to dumped and batched whiskey prior to bottling. The process is called cutting because it cuts the spirit down to the desired proof, which is often far higher.
“The spirit maintains its place as a core whiskey in our lineup, with a price point that makes it more accessible,” says Melinda Maddox, Master Blender at Old Elk Distillery. “We can’t wait to hear the bartenders’ community feedback about the latest iteration of Slow Cut Blended Straight, and see how it plays into their creativity in cocktails.”
At 88 proof Slow Cut bourbon showcases Old Elk’s trademarked proofing technique. The Slow Cut Proofing Process preserves flavor by lengthening the standard proofing process to up to 10 times. To proof alcohol, water is added until the liquid reaches a desired strength. However, this creates a heat liberating reaction, and when you add hundreds of gallons of water in a day or two, it ends up boiling off many of the lighter, finer flavors. Instead of a day, Old Elk spends weeks adding small increments of water to keep the liquid cool and save the delicate flavors produced during mashing, fermentation, distillation, and maturation.
“At Old Elk, we are excited to provide our award-winning bourbon at a more affordable price that doesn’t sacrifice on the caliber of the spirit. Now we are delivering on the quality of our whiskies for the everyday occasion,” says Luis Gonzalez, CEO of Old Elk. “The voice of our customers has always been our focus. 2025 is going to be another big year for Old Elk and we are excited for all of our upcoming releases that we know whiskey enthusiasts will be pleased with.”
Old Elk’s Slow Cut Straight Bourbon is distributed by Southern Glazer’s Wine & Spirits and will be now available at your local liquor stores nationwide and coming soon to online retailers in the United States with a suggested retail price of $39.99 per 750ml bottle.
