Or “How To Tout A Whiskey Brand” By Richard Thomas These days it seems everyone is sitting in behind their computer monitor and daydreaming about getting out of the rat race and starting a second career as a whiskey-maker. Yet anyone entering the micro-distillery game now faces competition both stiff and ample. The same factors make repositioning an existing brand ...

By Richard Thomas In the U.S. today is known as “Black Friday,” the day after the Thanksgiving holiday that signposts roughly one month remaining before Christmas, and therefore the day that so many Americans begin shopping for Christmas gifts. With whiskey trendier than ever and plenty of new whiskey fans out there, the idea of buying whiskey gifts will undoubtedly ...

By Richard Thomas Indian cuisine ranks right behind, or perhaps has parity with, domestic staples such as roasts and the “Full English” in British dining, while one of the fixtures The Raj left in India is a love for a good Scotch (or the locally made equivalent). From a base like that, the notion of pairing curry with whisky seems ...

By Richard Thomas Twenty years ago, vodka was all the rage, but being trendy doesn’t necessarily make something better. Even now, with whiskey enjoying a resurgence in popularity, it is still outsold virtually everywhere by vodka, and by a substantial margin. Yet whiskey always has topped vodka, and always will top vodka, and fact well-demonstrated by the five reasons below. ...

By Richard Thomas Flavored whiskey has greatly expanded its presence on store and especially bar shelves in recent years, a trend that closely mirrors the explosion of flavored vodkas that characterized the vodka boom of twenty years ago. Yet the expansion in flavored whiskey has two characteristics distinguishing it from the flavored vodkas that sprang up during that spirit’s heyday ...