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Walsh Whiskey Distillery have this week announced an agreement with “Interbrands Nordic” for the exclusive distribution of “The Irishman” range of Whiskies and Liqueurs across Scandinavia . A major coup for the “Walsh Whiskey” team as “Interbrands Nordic” are one of the leading privately owned premium wine and spirits distributors operating in the Nordic region with existing premium spirit brands such as “Russian Standard Vodka”, “Patron” and “Angustura” as well as “Tommasi” and “Concha Y Toro” in their wine portfolio. Interbrands Nordic cover all channels of trade in the Nordic region from the monopolies, supermarkets, speciality shops, on-trade and importantly the regional Travel Retail sector. Under the agreement Interbrands will represent the Walsh Whiskey Distillery in Sweden, Norway, Denmark and Scandinavian Travel Retail
Bernard Walsh, CEO of Walsh Whiskey Distillery, says “Having our brand portfolio under one roof (i.e. one group) across 3 neighbouring territories is strategically very important. It allows us build a co-ordinated approach and route to market for our brands and subsequently provide a much more cost effective distribution network. Then add to this the muscle and expertise of “Interbrands Group” and it gives our Irish Brands a serious opportunity to carve out a niche for itself”. Walsh also adds, “The demand for Irish whiskey and liqueurs has never been so great”.
Jan-Erik Raiha (Interbrands Nordic President) commented “We are proud and happy to give a home in Scandinavia to Walsh Whiskey Distillery. The Irishman Whiskey range will fit very well into our great portfolio of premium brands and looking very much forward to continue the introduction to our Scadinavian customers and consumers. I’m confident that our Scandinavian consumers will appreciate very much the great taste and superior quality we can offer them from our Irish partners.”
