Suntory Marks 100th Anniversary
The House of Suntory is now celebrating its 100th anniversary of whisky innovation: a major milestone not only for Suntory’s history, but for Japanese spirits culture and World Whisky. Suntory is not just a global drinks conglomerate, but also the founding company of the Japanese whisky industry, one of the five major regions of whisky-making around the world.
In honor of this centennial, the House has released a Suntory Anniversary Tribute as imagined by Academy Award-winning director Sofia Coppola and starring Keanu Reeves, as well as exclusive 100th anniversary editions of its world-renowned whiskies. The latter includes Yamazaki 18 Year Old Mizunara and Hakushu 18 Year Old Peated Malt whiskies. 100th anniversary labels will also be affixed to Yamazaki and Hakushu 12 Year Olds.
This landmark anniversary is a significant milestone for House of Suntory and for its home country of Japan. As a first step toward its promising future, the House of Suntory is investing 10 billion JPY ($77 million USD) to enhance its Yamazaki and Hakushu distilleries, which are currently closed for renovation and scheduled to reopen this fall. The House of Suntory has become synonymous with some of the best Japanese whiskies in the world today, and it has undoubtedly built a legacy worthy of celebration.