Don’t Believe Everything You Read, Especially About Statistics By Richard Thomas Although the business press was abuzz last week about Brown-Forman’s surprise acquisition of BenRiach and bourbon forums boiled that former Four Roses Master Distiller Jim Rutledge might have been pushed out of his job, in the wider (and softer) mainstream media the major whiskey story was how people can’t ...

By Richard Thomas Last month I finally got the opportunity to catch up with the Netflix and Marvel superhero show Jessica Jones, thereby feeding my superhero entertainment craving. Much to my surprise and amusement, I discovered the show is literally soaked in whiskey. Jessica Jones is the dark and stylish interpretation of the Marvel comic character, a minor superhero turned ...

The Cable News Giant Started A New Whisky Shortage Scare With Just One Story, But How Accurate Was It? By Richard Thomas On Wednesday I was catching up with my whiskey news feed, whereupon I discovered a torrent of articles about a new Scotch shortage. As I sifted through the pile, I found that the overwhelming majority of the articles ...

By Richard Thomas In our last installment of “Bad Whiskey Writing,” I explained my hopes of going at least a year before I had enough material to justify a fresh article looking at the factual errors and gross misconceptions that plague major media coverage of the “Water of Life.” Little did I know back then that it would take less ...

Buy Whisky For Drinking, Not Investing By Richard Thomas The end of last week saw a torrent of business stories based on The Rare Whisky Apex 1000 Report, trumpeting that rare Scotch whiskies are now a better investment than blue chip commodities such as gold and petroleum. For those who pay attention to the world whiskey trade, this is nothing ...