By Richard Thomas One of the ugly little secrets of sensory science is just how much the senses of taste and smell can be influenced by preconceptions. Ideally, this reality can be guarded against, and it’s what makes the notion of the blind taste test so interesting. The Paris Wine Tasting of 1976 was the earliest lesson of just how ...

Brown-Forman Corporation, one of the largest American-owned spirits companies, is launching its own distribution business in Japan today, bringing the distribution in-house for the first time since the company entered the market in the 1970s. The new Brown-Forman Japan office opened in the city center of Tokyo at the end of 2023. “With our dedicated team in place and our ...

By Richard Thomas Rating: B While I know it has been many years since Jack Daniel’s made their initial foray into rye whiskey, it sometimes seems like it was only the other day when Jack Daniel’s released their rye counterpart to Old No. 7. In reality, that was also several years ago, six and a half to be exact. This ...

By Kenrick Thurston-Wilcox Rating: B With the rise of craft whiskey distillers offering consumers more varied options then ever before the producers over at Jack Daniel’s have taken notice. In recent years they have been producing one off experimental releases (originally known as Tennessee Taster’s Selection now changed to Distillery Series) to showcase the versatility of their distillery. They’ve even ...

Whiskey Fungus Has Been Around For As Long As Spirits Have Been Aged, And It’s Only Going To Get Worse By Richard Thomas Earlier this year, whiskey fungus got back into national headlines, this time in Lynchburg, Tennessee. Even though the 35,000 residents of the rural Lincoln County love Jack Daniel’s Distillery, in the way that one can adore their ...