By Richard Thomas One of the ugly little secrets of sensory science is just how much the senses of taste and smell can be influenced by preconceptions. Ideally, this reality can be guarded against, and it’s what makes the notion of the blind taste test so interesting. The Paris Wine Tasting of 1976 was the earliest lesson of just how ...

Ole Smoky Distillery, best known as the Gatlinburg, Tennessee moonshine-maker and tourist destination, has announced the nation-wide distribution of its Tennessee Straight Bourbon Whiskey. The distillery is already well-known outside of Tennessee, and is the most prominent of the legal moonshine brands. Now it is staking out a place in the bourbon market with this four year old, Tennessee-made bourbon. ...

Brown-Forman Corporation, one of the largest American-owned spirits companies, is launching its own distribution business in Japan today, bringing the distribution in-house for the first time since the company entered the market in the 1970s. The new Brown-Forman Japan office opened in the city center of Tokyo at the end of 2023. “With our dedicated team in place and our ...

By Kenrick Thurston-Wilcox Rating: B With the rise of craft whiskey distillers offering consumers more varied options then ever before the producers over at Jack Daniel’s have taken notice. In recent years they have been producing one off experimental releases (originally known as Tennessee Taster’s Selection now changed to Distillery Series) to showcase the versatility of their distillery. They’ve even ...

By Richard Thomas The American Single Malt isn’t an official thing yet, but it seem inevitable that it will become one in the near future, and heretofore that has been a category dominated by small and medium-sized distillers. Yet it seems Brown Forman is showing some serious interest in the category. First came Woodford Reserve American Malt, but notice that ...