Jameson Steps Up With Jameson Crested
Irish Distillers, the company behind Jameson, Redbreast, Midleton and many other Irish whiskeys, had created a new premium Irish whiskey for its Jameson line, Jameson Crested. This new expression will be launched next month, in April.
Billed as a celebration of the first whiskey bottled at the Old Jameson Distillery in Bow Street, Dublin, Jameson Crested marks when the Jameson brand took full control over its whiskey. Until that time, distillers usually sold the whiskey they made to bonders (middlemen bottlers), who in turn sold it on to customers.
Jameson Crested is a triple-distilled Irish whiskey composed of Midleton’s signature pot still Irish whiskey and grain whiskey, with a high proportion drawn from sherry casks, and the rest from ex-bourbon barrels. The whiskey is bottled at 40% abv.
Daniel Lundberg, global brand director for Jameson, commented, “The international launch of Jameson Crested is an exciting step as we celebrate the story of the first Jameson whiskey bottled at the Bow Street Distillery in Dublin. Jameson Crested has played a key role in the dynamic history of Jameson, and by bringing this expression to an international audience we aim to excite consumers the world over who are looking for Irish whiskeys rich in heritage and personality. As with all of our award-winning whiskeys, exceptional flavour comes hand-in-hand with remarkable stories; Jameson Crested is no exception, offering a new taste experience from the world’s favourite Irish Whiskey brand whilst retaining the recognisable smoothness that is distinctly Jameson.”
Jameson Crested is presented in a new design to reflect the history of the brand and showcase the quality. The bottle’s tapered neck is left uncovered so that the cork can be clearly seen and is complemented by an authentic seal that tears when opened. The new bottle design is being used across the family of Jameson premium whiskeys, including Jameson Black Barrel.
Jameson Crested has RRP of £29.99 ($43) or global equivalent per 70cl bottle.
