A World of Whiskey, Poured Every Weekday
By Richard Thomas In American whiskey circles, few if any companies elicit the same level of suspicion as Templeton Rye. Take the company’s recent marketing exploit in turning their spent mash grain into hog feed to create “whiskey pigs.” The claim was met with a storm of derision in the blogosphere, with some questioning whether… Continue reading The Case Against Templeton Rye
By Richard Thomas As soon as the Tennessee whiskey law wrangle was out of the news, it was replaced by “The Great American Whiskey Shortage.” Sparked by an announcement from Buffalo Trace that they wouldn’t be able to meet demand for the foreseeable future, the storyline has been flogged in the mainstream media for a… Continue reading Is The Great American Whiskey Shortage Overdone?
Or How Just A Little Knowledge Becomes A Sad Thing… By Richard Thomas One of the bedrock conceits taught at journalism school is that a trained journalist can take on any topic and write an intelligent story. That might be true in theory, because in theory a writer can spend the time to become sufficiently… Continue reading Still More Bad Whiskey Writing
By Richard Thomas Small business is as American as apple pie, so it might seem strange to ask who doesn’t support the very idea of a craft whiskey sector. After all, even the harshest criticisms of the new micro-distilleries haven’t gone so far as to condemn the sector wholesale. Clay Risen probably came closest with… Continue reading Who Really Supports Craft Whiskey?
By Richard Thomas The most speculated upon aspect of Diageo’s attempt to gut Brown-Forman’s 2013 Tennessee whiskey law is the provision that would allow Tennessee whiskey to be made with used barrels. Rather than seek to repeal the provision of the law that enshrines the Lincoln County Process, or drip-filtration through maplewood charcoal, Diageo has… Continue reading What A New Diageo-Made Tennessee Whiskey Might Look Like
