Flaviar Launches Their Own In-House, Peaty Vatted Malt

Flaviar, a membership only spirits club​, has launched its first ever private label product inspired by its members. The inaugural Son of a Peat is a blended malt Scotch comprised of eight single malts from three regions in Scotland: Islay,​ ​Islands​ ​and​ ​Speyside​ ​with​ ​a​ ​flavor​ ​profile​ ​developed​ ​specifically​ ​for​ ​Flaviar’s​ ​community. Through member feedback and market insights, Flaviar co-founder Grisa Soba combined his passion for distilling and blending with data from Flaviar club enthusiasts to create a peated malt blend members would be sure to love. Son of a Peat is blended with the flavor profile top of mind, rather​ ​than​ ​being​ ​focused​ ​on​ ​an​ ​age​ ​statement.

The result is a whisky that Soba describes as a “smoking gun delight,” with flavors of smoke, peat, leather and salt. The flavor journey continues and develops further, becoming more biscuity and sweet, with notes of apricot, sherry, citrus and green apple with a thick, succulent and sweet finish.

“Son of a Peat is a Whisky that was made specifically for Flaviar members,” said Soba. “Based on member feedback, we wanted to create something approachable both in style as well as price. It’s made for people​ ​who​ ​love​ ​Peated​ ​Scotch,​ ​but​ ​also​ ​for​ ​those​ ​who​ ​are​ ​just​ ​entering​ ​the​ ​world​ ​of​ ​Peatlandia.”

Flaviar has produced a limited run of 1,500 bottles with a three bottle limit per customer – one to​ ​have,​ ​one​ ​to​ ​keep​ ​and​ ​one​ ​to​ ​gift,​ ​heading​ ​into​ ​the​ ​holiday​ ​season.

Son of a Peat is bottled at at 48.3% ABV (97 proof) and will be available exclusively online for $60 (750ml).