How To Utilize Decals for Brand Promotion as a Small Whisky Business Owner

Any business that is serious and intentional about growth must prioritize brand promotion. One way to do so is through advertisement and brand positioning. Small businesses were often marginalized as they didn’t have the financial resources to spend like the big boys. But today, the internet and technology are quickly leveling the playing field.

With a small budget and a carefully thought-out plan, you can grow your brand and reach your target audience. One such way is by building strong followership and engagement on social media. But beyond the razzmatazz of the online space, you cannot discard the importance of being known within your locality. One intelligent way to increase brand visibility is by naturally infusing your product using decals.

A Stickler for Stickers

Decals are adhesive decorative stickers with designs you can transfer from one surface to another. People love stickers because they easily accentuate their likes and personalities and for their bright colors. You can apply them on floors, walls, cars, phones, bottles, and many more. Decals are great for startups to deliver their message to their target audience without incurring huge advertisement costs.

With the rate people’s personal spaces have been invaded with ads and how it infuriates them. Another positive to using decals is that people do not necessarily consider it advertising, making it a creative outlet to spread your brand message. If used well, the exposure from decals will give you an edge over competitors.

Utilizing Decals for Brand Promotion

Sticker marketing is a powerful way to spread the word about your brand. It helps you reach more people than word-of-mouth advertising. It also offers a fantastic avenue to increase offline and online visibility.

Relatable and Engaging

Decals are a fun way to improve engagement. When you use the right colors and design, your brand is perceived as fun and accessible. People will begin to associate the colors with your whisky. The more people are comfortable with your brand, the easier it is to drive conversations. It also serves as a good way to spur one-on-one interactions in the community.

Cost-Effective Advertising Solution 

Decals offer a less expensive advertising procedure to businesses. It allows you to tell your story captivatingly without your audience feeling bombarded. People can repeatedly relate to your brand at little cost.

They Encourage Marketing Simplicity

The beauty of marketing isn’t in the complexity but in the simplicity of your materials. Decal stickers offer a simple, fun, and effective way to reach your target audience and grow your brand.

Straight to the Point

With the versatility of stickers and being capable of being use on different devices and surfaces, it naturally broadens the potential reach of your branding coverage. Various size options help business owners focus on a call-to-action. Some materials stick long, helping you build a formidable relationship with customers. Here’s how you can leverage it for brand promotion.

Add Them to Product Packaging

The first impression in marketing is very critical to the success of any brand. Research shows that consumers judge the quality of a product based on its packaging. Adding decals to your product package can improve brand perception. Unlike specially branded stickers, you can add decals to the product package to impress potential customers.

You can bring stickers to pop-up events or festivals where you promote your whisky products. Pass them out for free to further the visibility and create a form of free advertisement. Utilize stickers on your bottles and ensure the branding is cohesive.

Decals help introduce prospects to your brand personality and build interest and trust in your brand. You could also leverage brand merchandising during promotions to improve the perception of your products. StickerYou has an amazing range of custom decals and stickers that can help you leave a positive brand image in customers’ minds.

Include Them in Customer Orders

Another creative way to leave a lasting positive impression on your customers is to include decals in delivery packages. Make them appear as a little extra gift to make them smile. Customers are more inclined to follow emotions than logic when buying, so how you make them feel is very important. People love to share their unboxing experience, and if you make it colorful, that would be extra brand visibility points for you.

Fun and Inspirational Messages

Introduce fun and inspirational messages to increase the chances of people using your decals on their belongings. Include your social media handles so people post about your whisky. You can also leverage popular trends and catchlines that have reaching meanings to your brand. Remember, stickers are to show people’s fun side. The more creative your messaging gets, the easier it is for people to adopt them.

Place Them on the Floor

Placing decals on the floor in your store is a catchy and intriguing way to promote your brand. Work with your local bars to create a fun partnership. Businesses barely consider the floor when advertising, but people now and again stare at the floor when they’re in a store. This is why some people will find that area fascinating. Floor vinyl is a bold statement and helps set you apart from the crowd.

For instance, with StickerYou’s custom floor decals, you can add advertising or imagery to the floor of your home, office, or outdoor event. They are typically large, slip-resistant, and would be readily seen by whoever walks in. Street decals also serve as good signage on the sidewalk to lead customers to your store.

Think and Create

Decals offer a great opportunity for you to improve brand awareness. By creatively coming up with fun materials, you can strategically position your brand in front of your target audience. If harnessed well, this low-cost marketing tool can yield significant results for your business. Soon, your whisky will be flying off the shelves and become a staple in your local bars.