Hirsch Adds The Horizon Bourbon To Its Line
For modern whiskey enthusiasts, the brand A.H. Hirsch is best known because blogger Chuck Cowdery declared the 16 Year Old expression the “best bourbon you’ll never taste.” He wrote an entire book about the expression. That vintage bottling has become a collectable, commanding $3,400 a bottle in 2020.
Today, Hotaling & Co., the San Francisco-based importer and distiller, has reintroduced Hirsch Selected Whiskeys, offering a new expression of this iconic whiskey brand with the release of the first selection, The Horizon Straight Bourbon Whiskey (46% ABV, $39.99 SRP). This first expression reflects the brand’s philosophy of curating the best in American whiskey and celebrates “The Spirit of the Journey.”
Hirsch will continue to release new expressions in 2021, as the brand invites whiskey drinkers to follow along and discover that the journey is the reward.
Hirsch The Horizon Bourbon combines two straight bourbons distilled in Lawrenceburg, IN, and is intended to invite whiskey enthusiasts to navigate the landscape of bourbon. The inaugural batch, AHH0320, is made up of two components: 94% of the blend is distilled from a traditional mash bill of 75% corn, 21% rye, 4% malted barley aged 5 years and 4 months; the remaining 6% is distilled from a high-rye mash aged 6 years and 2 months for added complexity. It is bottled at 92 proof.
“Hotaling & Co. takes great pride in its ownership of the Hirsch brand,” says Dan Leese, President and CEO of Hotaling & Co.
Hirsch The Horizon will be available summer 2020 in select markets: California, Texas, Illinois, Massachusetts, Tennessee, New York, Kentucky and Georgia.
