Crown Royal Ups The Ante With New 12 Year Old

Crown Royal has raised its game with a new Crown Royal Reserve Aged 12 Years Blended Canadian Whisky. The new Crown Royal Reserve Aged 12 Years continues to be an approachable yet elevated offering, highlighting the artistry and dedication that define Crown Royal. With richer depth, bolder flavor and delicious complexity, this refined whisky sets a new standard for Crown Royal Reserve and is a reflection of the incredible things to come to those who put in the time.

“Crown Royal Reserve Aged 12 Years stays true to the tradition of the original Crown Royal Reserve offering while elevating the flavor profile with more pronounced fruity notes,” said Mark Balkenende, Master Blender at Crown Royal. “This expression enhances what makes Reserve unique within the Crown Royal portfolio, now featuring the exciting addition of an age statement that provides a more elevated experience for our consumers.”

With an ABV of 40%, Crown Royal Reserve Aged 12 Years is best enjoyed neat or on the rocks. Beginning this month, consumers can find the new Crown Royal Reserve Aged 12 Years offering transitioning onto shelves at a suggested retail price of $49.99 for a 750ml bottle.