Luxco Brings Back Ezra Brooks 90 Proof

Luxco, owner and operator Lux Row Distillers, has reintroduced Ezra Brooks 90 in four SKUs. Bottled in 50mL, 375mL, 750mL and 1.75L sizes, the stronger Ezra Brooks expression is available now at retailers nationwide. The decision to bring back Ezra Brooks 90 is in response to social media clamor, with fans making sustained requests for the expression.

Mashed from 78% corn, 12% malt and 10% rye, Ezra Brooks is distilled and matured in traditional bourbon style, but then receives the extra step of charcoal filtration after barrel dumping. This practice dates back to the origins of the brand in the 1950s, when many Kentucky distillers were looking for a way to cash in on the popularity of Jack Daniel’s. Being in a hurry, these whiskey companies were not going to charcoal filter their whiskey prior to barrel entry and then wait several years of maturation before bringing something on the market; filtration of the already mature whiskey was quicker.

“We’re excited to bring back Ezra Brooks 90, thanks to our fans for sharing their love on our social media pages for this old favorite,” said Philip Lux, Ezra Brooks brand manager. “And we didn’t just bring it back – we’re offering a variety of sizes and value price points to help bourbon lovers find the perfect bottle of Ezra Brooks 90 based on their preferences.”