There’s little doubt that changing customer habits and technology have impacted how companies sell themselves to gain new brand champions. The alcohol business, in particular, emphasizes emotional reactions to its goods rather than traditional sales or advertising strategies. Crowdtap’s latest study looks into why customers prefer one liquor brand over another. The information obtained from these reports can assist firms ...

By Richard Thomas Rating: B+ It wasn’t until after I had already written up Mondavi’s bourbon barrel-aged Cabernet Sauvignon that I learned the winemaker has also released a rye barrel aged red wine. Bourbon barrel-aged wines are a relatively small niche on liquor store shelves, but they are very much an established thing now. Rye barrel aged wines, on the ...

By Richard Thomas Rating: B+ One of the problems with being a well-known, perhaps even ubiquitous brand is that even the most casual snob will bypass it. By “casual,” I mean a crippling case of toxicity or Kruger-Dunning effect is unnecessary. All someone needs is the notion that they should pursue something novel or (imagined to be) more elevated to ...

Especially Bourbon-Barrel Aged Wine Wine lovers are among the pickiest people with the wine they love, the glasses they use, or the decanters they store their wine in. That includes bourbon-barrel aged wine, which has become increasingly popular as the Bourbon Boom has expanded. If you have someone who loves wine and wants to gift them for their birthday or ...

By Michael Cervin Aging wine in bourbon barrels is not a new thing. The practice has been around, though limited, since the late 1800s. These days the resurrection of wine aged in bourbon barrels is promoted as a cutting edge trend, tying into bourbon’s renewed popularity. So does this portend a new wave of wine and bourbon?  We culled four ...