Booker’s Introduces First New Expansion In Five Years

Jim Beam has announces the first innovation/expansion in five years for one of its classic expressions, which has been steadily focused on the standard Booker’s Bourbon since 2019. The new expression is Booker’s Bourbon: The Reserves, first of a new, annual limited-release series concocted by Freedie Noe in honor of his grandfather, 6^th Generation Master Distiller Booker Noe.

The first release of ‘The Reserves’ is an 8 to 14-year-old uncut and unfiltered blend of Beam bourbon familiar to Booker’s fans, which is always drawn from the center cut in the warehouse, just as Booker envisioned when he created his Small Batch Bourbon Collection in the early 1990s.

The 2024 release spans eight production dates and eight different warehouses, these barrels were aged as follows:

•       8 Years, 2 Months, 12 Days on the 4th floor of warehouse G

•       8 Years, 5 Months, 19 Days on the 5th floor of warehouse I

•       8 Years, 5 Months, 20 Days on the 5th floor of warehouse Z

•       9 Years, 2 Months, 3 Days on the 5th floor of warehouse Q

•       9 Years, 2 Months, 4 Days on the 6th floor of warehouse J

•       9 Years, 5 Months, 18 Days on the 7th floor of warehouse H

•       10 Years, 3 Months, 2 Days on the 4th floor of warehouse X

•       14 Years, 4 Months, 16 Days on the 6th floor of warehouse I

The 2024 Booker’s Bourbon: The Reserves is bottled at 125.9 proof and priced at $129.99.