Arby’s Drops “Eat Your Bourbon” Under Legal Pressure

By Richard Thomas

Kentucky media reported that Arby’s had agreed to stop using the slogan “Eat Your Bourbon” to market its Bourbon Bacon Sandwich late last week.

The Louisville-based Bourbon Barrel Foods filed a trademark infringement lawsuit on Wednesday, May 4th against the fast food chain. Arby’s agreed to cease using the language, trademarked by Bourbon Barrel Foods since 2012, the next day.

Matt Jamie, owner of Bourbon Barrel Foods, indicated this wasn’t the first time another company had encroached upon his trademarks. ““Bourbon is a popular thing right now and everybody is jumping on the bandwagon,” said Jamie.