The Whiskey Reviewer A World of Whiskey, Poured Every Weekday
When Buffalo Trace offered their devoted fan following the opportunity to remotely “craft their perfect bourbon,” they overwhelmingly voted that wheated bourbon is king! Taking note, Buffalo Trace is responding by giving them more of what they want.
In November 2015, Buffalo Trace Distillery launched its “Craft Your Perfect Bourbon” website, in a lighthearted attempt to teach people about bourbon. The interactive experience allows fans to choose their bourbon recipe, warehouse placement, age, and proof. In just over two years, 100,239 bourbon drinkers completed the process of “crafting” their perfect bourbon, and most of those participants chose a wheated bourbon recipe aged for eight years. Most also chose for their barrel to mature on the top floor of the bourbon warehouse and ultimately be bottled at somewhere between 90-99 proof.
Following these wishes, Buffalo Trace Distillery will be releasing a new edition of W. L. Weller Bourbon called “CYPB,” short for Craft Your Perfect Bourbon. As directed, this bourbon will be made from a wheat recipe, aged eight years on the top floors of the warehouses, and bottled at 95 proof. Although very limited, one batch of this new bourbon will be released each year, beginning this summer. The recommended price is $39.99 for a 750ml bottle.
“Although we certainly didn’t set out to produce a new bourbon based on this ‘Craft Your Own’ experience, the results are overwhelmingly consistent, so why not give whiskey drinkers what they want?!’” explained Kris Comstock, senior marketing director. “We’re thrilled how so many fans have interacted with the website, and we hope more will try their hand at crafting their perfect bourbon.”
