Frey Ranch Announces New Rye Brand Extension
Frey Ranch Distillery, the farm distillery and member of the University of Kentucky’s Estate Whiskey Alliance, has announced a new expression for regular release (i.e. brand extension): Frey Ranch Farm Strength Uncut Rye. The new cask strength rye joins Frey Ranch Four Grain Bourbon, Frey Ranch Bottled-in-Bond Straight Rye, and Frey Ranch Farm Strength Uncut Bourbon in their regular release line-up. The new rye has an MSRP of $79.99.
The inaugural batch of Frey Ranch Farm Strength Uncut Rye is bottled at a cask strength of 124.52 proof and aged for a minimum of six years. A true expression of the rye grown at the 2,500-acre farm, the brand’s new flagship whiskey is made from a mashbill of 100% Canadian Winter Rye – a hearty variety of rye built for growing in cold weather environments, such as Northern Nevada where temperatures can drop to single digits during winter.
“Our Farm Strength Uncut Bourbon has outperformed even our wildest expectations since we launched it in the summer of 2023, so it made logical sense for us to expand our cask strength core offerings with a rye whiskey – especially as ultra-premium ryes defy the category downturn and are experiencing substantial growth within the overall American Whiskey industry,” said Colby Frey.
