Cooper’s Craft Gets Its First Major Brand Expansion

Brown-Forman has announced the expansion of Coopers’ Craft with the launch of a new expression, Coopers’ Craft Barrel Reserve. Introduced in 2016 as Brown-Forman’s newest bourbon brand in 20 years, Coopers’ Craft bourbon no adds the 100-proof Barrel Reserve plus an updated package design for the original Coopers’ Craft bourbon.

Honoring the men and women who raise the barrels, Coopers’ Craft celebrates the company’s more than 70 years of barrel-making and wood expertise as the only major distiller that owns its own new barrel cooperage. Both bourbons begin with the same spirit, but are aged using different wood techniques from the barrel resulting in final products with distinctively different flavor profiles, ranging from light and gentle to bold and robust.

The original Coopers’ Craft bourbon is aged in a traditional American White Oak barrel. After it is aged, the bourbon runs through a special beech and birch charcoal filter finishing process, creating a smooth and gentle bourbon that is bottled at 82.2-proof. In contrast, Coopers’ Craft Barrel Reserve is aged in a uniquely chiseled and charred American White Oak barrel that allows the whiskey to interact more deeply with the wood, creating a robust and more complex flavor profile.

“Kentucky bourbon is famous around the world for its maturation in new, charred oak barrels,” said Brown-Forman Master Distiller Chris Morris. “Consumers will be able to experience the distinctive taste that this tradition delivers in the only bourbon that celebrates the barrel crafting art.”

Coopers’ Craft Barrel Reserve will be available at a suggested retail price ranging from $29.99 to $32.99 for a 750ml bottle.