Weller Goes Full Proof
Buffalo Trace Distillery has announced a new bourbon offering in the W.L. Weller line, Weller Full Proof. This new bourbon will be 114 proof and non-chill filtered.
Buffalo Trace Distillery fills their wheated bourbon barrels at 114 proof, hence the name Full Proof (as opposed to cask strength). This bourbon forgoes chill filtration to preserve all the naturally occurring residual oils and flavors, but this whiskey can potentially appear cloudy when cold. By offering this high proof non-chill filtered version, Weller’s signature wheated bourbon flavor and mouthfeel will be showcased.
“We expect fans of Weller will be excited about this new offering. Bourbon drinkers are asking us for high proof and non-chill filtered bourbon more and more,” said Kris Comstock, senior marketing director. “Bar owners and liquor stores who have selected barrels of Weller over the years will regularly request their bourbon to be non-chill filtered. It will be nice to offer Weller Full Proof as an option.”
The Weller Full Proof will be available starting in June this year, and although the offering will be limited, it will be released once per year in limited quantities. The packaging will contain a cork stopper, like the Weller Craft Your Perfect Bourbon released last year. Suggested retail pricing is $49.99.
