Hirsch Expands With New “The Horizon” Bourbon Series
Hotaling & Co., the San Francisco-based leading importer and distiller of Old Potrero, has introduced a descendant from the A.H. Hirsch brand, The Horizon Straight Bourbon Whiskey. Further Hirsch releases will follow in 2021
The Horizon combines two distinct straight bourbons distilled in Lawrenceburg, IN (MGP). Each batch is intended to be a separate blend in and of itself, representing a different journey to the “horizon” of bourbon. The inaugural batch, AHH0320, is made up of two components: 94% of the blend is distilled from a traditional mash bill of 75% corn, 21% rye, 4% malted barley aged 5 years and 4 months; the remaining 6% is distilled from a high-rye mash aged 6 years and 2 months for added complexity.
Hirsch The Horizon is bottled at 46% ABV and has a $39.99 SRP)..
“We invite people to take a journey into the world of bourbon and discover what makes Hirsch legendary,” says Dan Leese, President and CEO of Hotaling & Co. “The Horizon takes the first step into the future of HIRSCH, with additional expressions planned to round out the collection.”
The Horizon arrives in stores and bars this summer 2020 in California, Texas, Illinois, Massachusetts, Tennessee, New York, Kentucky, Georgia, and via online retailers.
